Design Research
To me, Design Research plays a big role in all my design activities, because it's very helpful for:
- Discovering: design research helps me to discover more about my design objectives.
- Guiding: it guides me, in a sense, while I'm doing design. Bearing usability principles in mind benefits the design result.
- Testing: conducting proper research during design process is quite helpful for getting insights and feedback.
In general, I conduct Design Research (both qualitative and quantitative) mainly in those 3 parts: